Traction Trainer
Replacing the Rainmaker
The Company U
EZ Coach

Traction Trainer

Traction Trainer is a certified implementer resource for the Entrepreneurial Operating System (EOS).  EOS is a powerful system that combines timeless business principles with a set of simple, practical tools that help entrepreneurs get more of what they want from their businesses, enabling them to crystalize their vision, build discipline and accountability, and cultivate healthy, functional and cohesive leadership and management teams.

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Traction Trainer

Replacing the Rainmaker

Replacing the Rainmaker helps accounting firms achieve business development success. We offer an array of resources, including a book and online workshops, all of which are accounting-focused and include specific processes to put ideas into action. Put together, we provide firms with everything they need to ensure their long-term prosperity.

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Replacing the Rainmaker

The Company U

The Company U offers engaging, role-specific staff development workshops to leaders, managers, supervisors and employees that incorporate different learning preferences and time availability. Simple, practical and affordable, The Company U is committed to developing a pivotal training resource that helps small to mid-size companies recruit, develop, retain, and promote their most valuable resource, people.

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The Company U

EZ Coach

EZ Coach’s online soccer training system is revolutionary! We offer 8 digital card sets by age level for coaches of U5-U12 field players, plus 2 goalkeeper card sets, and 2 card sets for players who want to practice at home. Each card set features 50 activities and 5 skill demonstrations organized into a 12-week lesson plan. Activities are quick, easy to set up, and guaranteed to keep kids engaged.

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EZ Coach

My Story

Ian’s journey to Ian Tonks Companies began in the late 1990s, when he spent seven years running a 650-person company that provided youth sports programming to a variety of professional sports organizations, including Major League Soccer, the NFL and Jack Nickalus’ Golden Bear International.

After getting married in 2006, he traded the grind of 100,000+ flight miles a year for the short commute to a private Bay Area University, where he led several capital fundraising campaigns and saw the institution through its transition to NCAA division 2.

In 2009, seeking to break free from academic bureaucracy, he launched a business development practice to pursue his true passion and purpose: helping business leaders plan more strategically, grow more reliably, and maximize the talent in their companies. His first business book, “Replacing the Rainmaker”, published in 2015, was an homage to six years spent in the trenches with an amazing collection of business visionaries.

Today, fusing two plus decades of executive and entrepreneurial experience, he splits time helping entrepreneurs get more from their businesses, teaching accountants to better serve their clients and win more work, providing in-house training and staff development programming to small and mid-size companies, and developing easier ways to coach youth sports.

Ian holds a bachelor’s degree in sports science from the University of Northumbria and an MBA in strategic leadership from Dominican University of California. His passions include exercise, golf, family and travel. A native of England, he lives in Novato, California, with his wife and daughter.

Ian Tonks