Get more out of your business and live your best life.

Expert EOS Implementer™

The Entrepreneurial Operating System™ (EOS) is a powerful system that combines timeless business principles with a set of simple, practical tools that help entrepreneurs get more of what they want from their businesses, enabling them to crystalize their vision, build discipline and accountability, and cultivate healthy, functional and cohesive leadership and management teams.

Decidifi

Decidifi simplifies decision-making by combining “decision” and “simplify” in its name, representing its mission to make complex choices more intuitive. Whether for personal, professional, or life decisions, Decidifi empowers users to navigate options with clarity and confidence. Using structured scorecards, Decidifi offers a quantitative, step-by-step approach that reduces complexity and highlights key trade-offs, ultimately supporting users to make informed, well-rounded decisions with ease. From everyday purchases to major career moves, Decidifi is your trusted guide for confident decision-making.

Charipillar

Charipillar challenges participants to strengthen the Eight Pillars of Health and Wellness—physical, nutritional, emotional, social, spiritual, intellectual, financial, and environmental—while raising funds for impactful causes. Small, consistent efforts create a ripple effect of personal growth and community impact, reflecting Charipillar’s mission to inspire meaningful change. Just as a caterpillar transforms, Charipillar fosters a metamorphosis that benefits both individuals and society.

Talegy

As a Certified Predictive Index Partner, Talegy sells, services, consults and trains businesses in all things PI. We help bridge the gap between business strategy and people strategy, enabling our clients to build a workforce of top performers, design culture and team dynamics, develop leadership competency, and solve their biggest business challenges through talent optimization.

Masterful Management

Masterful Management is a one-stop, on-demand training platform, housing over 550 expert-authored, soft skill courses leaders, managers, supervisors, and teams need for business success. For a flat annual fee, clients get premium course content without paying a premium, address soft skills training needs for years to come, and keep learners engaged by staying in touch when they can’t be face-to-face.

Virtual Business Coaching

Virtual Business Coaching provides seven distinctive coaching
programs, Self-Discovery, Life Coaching, Balance and Self-Care, Time
Management, Goal-Setting, Career Coaching, and Business and Life. Each
program gives clients the resources and tools they need—as well as timely
feedback, recognition, clarity and support—to re-tool their life and career.

Replacing the Rainmaker

Replacing the Rainmaker helps accounting firms achieve business development success. We offer an array of resources, including a book and online workshops, all of which are accounting-focused and include specific processes to put ideas into action. Put together, we provide firms with everything they need to ensure their long-term prosperity.

EZ Coach

EZ Coach’s online soccer training system is revolutionary! We offer 8 digital card sets by age level for coaches of U5-U12 field players, plus 2 goalkeeper card sets, and 2 card sets for players who want to practice at home. Each card set features 50 activities and 5 skill demonstrations organized into a 12-week lesson plan. Activities are quick, easy to set up, and guaranteed to keep kids engaged.

Team Retreatz

Team Retreatz delivers memorable out-of-office gatherings that ignite creativity, passion and productivity. They provide unique opportunities for teams to do meaningful work while growing, developing, learning, and having fun. The transformative experience they undergo ensures employees feel valued and return to the workplace with renewed vitality and purpose.

My Story

Ian Tonks’ journey began in the late 1990s when he led a 650-employee youth sports company that served Major League Soccer, the NFL, and Jack Nicklaus’ Golden Bear International. After marrying in 2006, Ian shifted to a role at a Bay Area university, leading capital campaigns and aiding the school’s transition to NCAA Division II athletics. In 2009, he launched a business development practice to help leaders grow strategically and sustainably. His first book, Replacing the Rainmaker, was published in 2015. Since 2016, Ian has been an Expert EOS Implementer, guiding leadership teams through the Entrepreneurial Operating System® (EOS) to help them clarify their vision, strengthen their leadership, and improve business outcomes. With this experience, he has worked with countless entrepreneurs to successfully transform their organizations and align their people with their goals. With three decades of leadership and entrepreneurial experience, Ian now leads several companies:

EOS Worldwide Expert EOS Implementer: Provides tools to help entrepreneurs clarify vision, build accountability, and strengthen leadership teams.
Talegy: Aligns people and business strategies to optimize talent and solve business challenges.
Masterful Management: Offers 550+ expert soft skill courses for leaders and teams.
Virtual Business Coaching: Delivers seven coaching programs for life and career transformation.
Replacing the Rainmaker: Helps accounting firms with business development.
EZ Coach: Simplifies youth soccer coaching with digital card sets and 12-week plans.
Team Retreatz: Creates off-site gatherings to boost creativity, growth, and productivity.
Decidifi: Streamlines decision-making with scorecards for personal and professional choices.
Charipillar: Offers engaging wellness challenges to boost well-being while aiming to raise $1 billion for charity.

Ian holds an MBA from Dominican University of California and a bachelor’s in sports science from the University of Northumbria. He enjoys fitness, golf, family, and travel and lives in Irvine, California, with his wife and daughter.